Survey 2 : Adelaide

2/2025 Mix 102.3 was #1. Rebranding to KIIS they have lost 3.8 with SAFM gaining the Hits listeners whilst Cruise gaining the Memories listeners.

Survey 1 : Adelaide

Mix 102.3 rebranded to KIIS losing 3.3 whilst sister station Cruise 1323 gained 2.5. KIIS 102.3 lost most of its listeners in the under 40 age groups.

Survey 8 : Adelaide

Since 2/2025, Nova 91.9 has been losing listeners. Most in the 18-24 age group, down 7.9 compared to 6/2025 and 7.5 compared to 2/2025.

Survey 7 : Adelaide

Apart from Cruise losing 0.7 there was little change from Survey 6. Triple M remains #1 by being popular in all ages including #1 in 25-39 and 40-54 age groups.

Survey 6 : Adelaide

The contest for #1 is between Triple M and Mix 102.3. Triple M started to regain the title from Survey 4 and gain listeners in all age groups except 10-17 and 40-54. Mix 102.3 has lost listeners between 10-54 except in the 25-39 age group.

Year-on-Year : Adelaide

Mix 102.3 lost the #1 title by gradually losing 3.4% over the last 12 months. MMM lost 1.7% and fallen below Cruise :

Survey 1 : Adelaide

Mix 102.3 lost 2.4% and the #1 title as well. 5AA gained 2.5% to replace fellow DMG station, Nova 91.9 as #3. Whilst Cruise 1323 lost more listeners than SAFM to drop below them  :

1. 13.7% - ABC 891
2. 13.4% - Mix 102.3 (Adult Contemporary/ARN)
3. 13.0% - 5AA (Talk/DMG)
4. 11.6% - Nova 91.9 (Chart/DMG)
5.   7.8% - SAFM (Chart/Southern Cross Austereo)
6.   7.7% - Cruise 1323 (Gold/ARN)
7.   6.8% - MMM (Rock/Southern Cross Austereo)
8.   6.3% - JJJ

The change in weekend ratings dictate the stations position. Mix 102.3 lost 4.4% and Cruise lost 1.8% and drop down a position :

Year-on-Year : Adelaide

All stations increased their share except MMM who lost 1.3% :

12 months ago, only 0.6% separated Nova and MMM. But Nova has inceased its share to clearly become the #2 FM station. Whilst MMM has fallen below Cruise and SAFM :

Survey 8 : Adelaide

Gold station, Cruise 1323 gained 1% to leap over Southern Cross Austereo stations, SAFM and MMM to claim #5. Whilst 5AA lost listeners for Nova 91.9 to claim #3  :

1. 15.8% - Mix 102.3 (Adult Contemporary/ARN)
2. 12.3% - ABC 891
3. 11.1% - Nova 91.9 (Chart/DMG)
4. 10.5% - 5AA (Talk/DMG)
5.   8.6% - Cruise 1323 (Gold/ARN)
6.   8.5% - SAFM (Chart/Southern Cross Austereo)
7.   8.1% - MMM (Rock/Southern Cross Austereo)
8.   6.9% - JJJ

Cruise 1323 took listeners away from the Southern Cross Austereo stations in the 40-54 age group. Whilst Nova 91.9 took listeners away from Mix 102.3 for under 25 :

Survey 7 : Other Listening

This week, Community Broadcasting Association of Australia and Commercial Radio Australia announce an increase in listening. CBAA report that an average 29% of radio listeners tune into community radio each week. Whilst CRA report that 12.3% of listening is now done on digital radio.

This would be represented in the unaccounted figure in Survey 7. In Sydney and Adelaide, the 18-39 ages are exploring other options the most. Whilst it is the senior ages in the other cities. In Perth, it is 27% for 65 and older.

Year-on-Year : Adelaide

Both the Southern Cross Austereo stations - SAFM and MMM - lost listeners and, Nova who increased its listeners by 1.4%, have drifted behind the DMG station.

With this change, Nova is clearly the #2 FM station whilst JJJ creeps up on the Southern Cross Austereo stations.

Survey 7 ; Adelaide

Listener movement has minimal so the league table remains unchanged :

1. 14.7% - Mix 102.3 (Adult Contemporary/ARN)
2. 12.5% - ABC 891
3. 11.7% - 5AA (Talk/DMG)
4. 11.4% - Nova 91.9 (Chart/DMG)
5.   8.7% - SAFM (Chart/Southern Cross Austereo)
6.   8.1% - MMM (Rock/Southern Cross Austereo)
7.   7.6% - Cruise 1323 (Gold/ARN)
8.   7.4% - JJJ

Mix 102.3 retains the #1 spot by appealing to all age groups. Whilst Nova 91.9 dominates the under 40, its audience is split with SAFM.

Year-on-Year : Adelaide

Adelaide has a similar pattern to Perth. Southern Cross Austereo - SAFM and MMM - and Mix have lost listeners, Nova is relatively unchanged whilst JJJ gained listeners.

Survey 6 : Adelaide

Mix lost listeners but remains Adelaide's most popular station. Cruise 1323 lost 0.9% to fall below Southern Cross Austereo stations, SAFM and MMM :

1. 14.4% - Mix 102.3 (Adult Contemporary/ARN)
2. 13.0% - ABC 891
3. 12.1% - 5AA (Talk/DMG)
4. 11.1% - Nova 91.9 (Chart/DMG)
5.   8.6% - SAFM (Chart/Southern Cross Austereo)
6.   8.3% - MMM (Rock/Southern Cross Austereo)
7.   7.6% - Cruise 1323 (Gold/ARN)
8.   7.0% - JJJ

Mix took listeners away from its rivals in the under 18s to consolidate its #1 position. Whilst SAFM and MMM made gains with senior listeners to climb above Cruise 1323.

Year-on-Year : Adelaide

Changes in Adelaide are paired by the radio groups. ARN's Mix and Cruise had the biggest increases with both stations up by 1.7%. Whilst both Southern Cross Austereo stations saw the biggest loses in listeners. SAFM fell by 3.2% and MMM fell by 1.4%.     

Mix

Mix across the country is split. In Adelaide, it is the clear leader. Along with Brisbane (97.3 FM), is seeing an increase in listeners. Sydney is maintaining its listeners if only floating around a lowly 5%. Whilst Perth and Melbourne are gradually losing their market share.

Survey 5 : Adelaide

Mix remains Adelaide's most popular station by 3.5%. The only change is that gold station, Cruise 1323 has leaped over Southern Cross Austereo stations, SAFM and MMM to claim the 5th spot :

1. 15.9% - Mix 102.3 (Adult Contemporary/ARN)
2. 12.4% - ABC 891
3. 11.7% - 5AA (Talk/DMG)
4. 10.6% - Nova 91.9 (Chart/DMG)
5.   8.5% - Cruise 1323 (Gold/ARN)
6.   8.0% - SAFM (Chart/Southern Cross Austereo)
7.   8.0% - MMM (Rock/Southern Cross Austereo)
8.   7.0% - JJJ

Mix success has been achieved by dominating the 40-64 age range.