Survey 2 : Adelaide

2/2025 Mix 102.3 was #1. Rebranding to KIIS they have lost 3.8 with SAFM gaining the Hits listeners whilst Cruise gaining the Memories listeners.

Survey 1 : Adelaide

Mix 102.3 rebranded to KIIS losing 3.3 whilst sister station Cruise 1323 gained 2.5. KIIS 102.3 lost most of its listeners in the under 40 age groups.

Survey 8 : Adelaide

Since 2/2025, Nova 91.9 has been losing listeners. Most in the 18-24 age group, down 7.9 compared to 6/2025 and 7.5 compared to 2/2025.

Survey 7 : Adelaide

Apart from Cruise losing 0.7 there was little change from Survey 6. Triple M remains #1 by being popular in all ages including #1 in 25-39 and 40-54 age groups.

Survey 6 : Adelaide

The contest for #1 is between Triple M and Mix 102.3. Triple M started to regain the title from Survey 4 and gain listeners in all age groups except 10-17 and 40-54. Mix 102.3 has lost listeners between 10-54 except in the 25-39 age group.

Year-on-Year : Adelaide

Mix 102.3 lost the #1 title by gradually losing 3.4% over the last 12 months. MMM lost 1.7% and fallen below Cruise :

Survey 1 : Adelaide

Mix 102.3 lost 2.4% and the #1 title as well. 5AA gained 2.5% to replace fellow DMG station, Nova 91.9 as #3. Whilst Cruise 1323 lost more listeners than SAFM to drop below them  :

1. 13.7% - ABC 891
2. 13.4% - Mix 102.3 (Adult Contemporary/ARN)
3. 13.0% - 5AA (Talk/DMG)
4. 11.6% - Nova 91.9 (Chart/DMG)
5.   7.8% - SAFM (Chart/Southern Cross Austereo)
6.   7.7% - Cruise 1323 (Gold/ARN)
7.   6.8% - MMM (Rock/Southern Cross Austereo)
8.   6.3% - JJJ

The change in weekend ratings dictate the stations position. Mix 102.3 lost 4.4% and Cruise lost 1.8% and drop down a position :

Year-on-Year : Adelaide

All stations increased their share except MMM who lost 1.3% :

12 months ago, only 0.6% separated Nova and MMM. But Nova has inceased its share to clearly become the #2 FM station. Whilst MMM has fallen below Cruise and SAFM :

Survey 8 : Adelaide

Gold station, Cruise 1323 gained 1% to leap over Southern Cross Austereo stations, SAFM and MMM to claim #5. Whilst 5AA lost listeners for Nova 91.9 to claim #3  :

1. 15.8% - Mix 102.3 (Adult Contemporary/ARN)
2. 12.3% - ABC 891
3. 11.1% - Nova 91.9 (Chart/DMG)
4. 10.5% - 5AA (Talk/DMG)
5.   8.6% - Cruise 1323 (Gold/ARN)
6.   8.5% - SAFM (Chart/Southern Cross Austereo)
7.   8.1% - MMM (Rock/Southern Cross Austereo)
8.   6.9% - JJJ

Cruise 1323 took listeners away from the Southern Cross Austereo stations in the 40-54 age group. Whilst Nova 91.9 took listeners away from Mix 102.3 for under 25 :

Year-on-Year : Adelaide

Adelaide has a similar pattern to Perth. Southern Cross Austereo - SAFM and MMM - and Mix have lost listeners, Nova is relatively unchanged whilst JJJ gained listeners.

Survey 6 : Adelaide

Mix lost listeners but remains Adelaide's most popular station. Cruise 1323 lost 0.9% to fall below Southern Cross Austereo stations, SAFM and MMM :

1. 14.4% - Mix 102.3 (Adult Contemporary/ARN)
2. 13.0% - ABC 891
3. 12.1% - 5AA (Talk/DMG)
4. 11.1% - Nova 91.9 (Chart/DMG)
5.   8.6% - SAFM (Chart/Southern Cross Austereo)
6.   8.3% - MMM (Rock/Southern Cross Austereo)
7.   7.6% - Cruise 1323 (Gold/ARN)
8.   7.0% - JJJ

Mix took listeners away from its rivals in the under 18s to consolidate its #1 position. Whilst SAFM and MMM made gains with senior listeners to climb above Cruise 1323.

Year-on-Year : Adelaide

Changes in Adelaide are paired by the radio groups. ARN's Mix and Cruise had the biggest increases with both stations up by 1.7%. Whilst both Southern Cross Austereo stations saw the biggest loses in listeners. SAFM fell by 3.2% and MMM fell by 1.4%.     

Survey 5 : Adelaide

Mix remains Adelaide's most popular station by 3.5%. The only change is that gold station, Cruise 1323 has leaped over Southern Cross Austereo stations, SAFM and MMM to claim the 5th spot :

1. 15.9% - Mix 102.3 (Adult Contemporary/ARN)
2. 12.4% - ABC 891
3. 11.7% - 5AA (Talk/DMG)
4. 10.6% - Nova 91.9 (Chart/DMG)
5.   8.5% - Cruise 1323 (Gold/ARN)
6.   8.0% - SAFM (Chart/Southern Cross Austereo)
7.   8.0% - MMM (Rock/Southern Cross Austereo)
8.   7.0% - JJJ

Mix success has been achieved by dominating the 40-64 age range.