The ABC and regional commercial radio stations are joining forces to organise their own local surveys.
The Launceston market is the first to have seen a result. In that
market, Grant Broadcasters and the ABC organised XTRA Research to do a
telephone based survey rather than using the traditional diary method.
The key results :-
| The stations listened to the most in the last 7 days (10+) |
|
| 91.7 ABC Northern Tasmania |
26% |
| Chilli FM |
25% |
| LAFM |
21% |
| triple j |
9% |
| Cumulative Reach in the last 7 days (10+) |
|
| 91.7 ABC Northern Tasmania |
35% |
| LAFM |
34% |
| Chilli FM |
33% |
| triple j |
15% |
Based on Cumulative Reach, there is little separating 91.7 ABC, Chilli FM and LAFM.