Survey 2 : Melbourne

Gold 104.3 regained breakfast #1 with Nova 100.3 losing 0.8. Triple J gained the most listeners followed by Fox FM and Triple M.

Survey 1 : Melbourne

Since 6/2025 Nova 100.3 has increased by 1.6. It was achieved by gaining 3.7 in breakfast and becoming #1.

Survey 8 : Melbourne

Gold 104.3 increased by 0.8 and now 4.8 ahead of Smooth. They gained most in 18-24 age group and now 6.9 ahead of Nova.

Survey 7 : Melbourne

Year-on-Year Fox FM has lost 1.5 and were #1 in 10-17 age group. They have lost 3.1 in that age group with Nova gaining 3.6 and Gold 104.3 gaining 3.3.

Survey 6 : Melbourne

From April 2024 Kyle and Jackie O started networking into Melbourne breakfast on KIIS 101.1. It has not increased listener numbers.

Year-on-Year : Melbourne

The biggest change in the 12 months is Smooth FM increasing its share by 1.8%. Fox FM lost 0.8% but still remains #1 FM station :

This has squeezed the stations into 2 groups. Fox FM is joined with Nova and Gold 104. Whilst MMM has fallen into a group with Smooth and Mix :

Survey 1 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio with Fox FM remaining the most popular music station. Whilst Southern Cross Austereo sister station, MMM lost 1.2% to fall below Gold 104 :

1. 11.9% - 3AW (Talk/Fairfax)
2. 10.6% - ABC 774
3.   8.5% - Fox FM (Chart/Southern Cross Austereo)
4.   7.9% - Nova 100 (Chart/DMG)
5.   7.8% - Gold 104 (ARN)
6.   6.8% - MMM (Rock/Southern Cross Austereo)
7.   6.5% - Smooth 91.5 (Easy/DMG)
8.   6.5% - Mix 101.1 (Adult Contemporary/ARN)

MMM lost listeners across the day peaking with 1.6% fall in the afternoon. Gold 104 helped its climb by increasing its listeners by 0.9% after midday :

Year-on-Year : Melbourne

Fox FM lost 0.9% whilst Mix lost 1.3%. MMM had the biggest increase, up 18% :

This has squeezed the stations into 2 groups. Fox FM has fallen into a group with Nova, MMM and Gold 104. Whilst Mix is joined by Smooth and JJJ :

Survey 8 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio. Fox FM regained 0.5% with Nova 100 losing a similar amount for Fox FM to return as #1 FM station. Gold 104 lost 0.5% to fall below MMM. Whilst Mix 101.1 lost 0.4% to fall below Smooth :

1. 13.8% - 3AW (Talk/Fairfax)
2. 10.8% - ABC 774
3.   8.6% - Fox FM (Chart/Southern Cross Austereo)
4.   8.2% - Nova 100 (Chart/DMG)
5.   8.0% - MMM (Rock/Southern Cross Austereo)
6.   7.6% - Gold 104 (ARN)
7.   5.9% - Smooth 91.5 (Easy/DMG)
8.   5.8% - Mix 101.1 (Adult Contemporary/ARN)
9.   5.4% - JJJ

Fox FM regained #1 FM station title by gaining under 25 listeners with the 18-24 age group up 6.4% :

Survey 7 : Other Listening

This week, Community Broadcasting Association of Australia and Commercial Radio Australia announce an increase in listening. CBAA report that an average 29% of radio listeners tune into community radio each week. Whilst CRA report that 12.3% of listening is now done on digital radio.

This would be represented in the unaccounted figure in Survey 7. In Sydney and Adelaide, the 18-39 ages are exploring other options the most. Whilst it is the senior ages in the other cities. In Perth, it is 27% for 65 and older.

Year-on-Year : Melbourne

The only station to lose listeners in the past 12 months is Fox FM, down 2.2%. Nova has gained 1.6% to become #1 FM station :

This has squeezed the stations into 2 groups. Nova and Fox FM are joined with Gold 104 and MMM. Whilst Mix, Smooth and JJJ are in a separate group :

Survey 7 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio. Nova 100 increased by 0.9% to become #1 FM station, leaping over Fox FM and Gold 104. MMM gained 0.6% and closing in on the above stations :

1. 13.2% - 3AW (Talk/Fairfax)
2. 11.4% - ABC 774
3.   8.6% - Nova 100 (Chart/DMG)
4.   8.1% - Fox FM (Chart/Southern Cross Austereo)
5.   8.1% - Gold 104 (ARN)
6.   7.9% - MMM (Rock/Southern Cross Austereo)
7.   6.2% - Mix 101.1 (Adult Contemporary/ARN)
8.   5.8% - Smooth 91.5 (Easy/DMG)
9.   5.4% - JJJ

Nova 100 gained substantial listeners from the under 40 and taking listeners from Fox FM and Gold 104 in the under 18. Whilst MMM increased its listeners in the 25-39 age group :

Year-on-Year : Melbourne

The biggest change in the past 12 months is Fox FM losing 1.9%. Nova and Mix are relatively unchanged with Smooth FM making the biggest gain, up 1%.

Over the 12 months, Melbourne has become squeezed. A year ago, Fox FM was clear #1 but now fallen to the same market share as Gold 104. Smooth FM and JJJ were behind the other FM stations. But now courting around Mix 101.1:

Survey 6 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio. Fox FM lost 0.7% and now shares #1 FM station title with Gold 104. Mix 101.1 increased its market share and only 0.1% short of #5 FM station :

1. 13.5% - 3AW (Talk/Fairfax)
2. 12.2% - ABC 774
3.   8.2% - Fox FM (Chart/Southern Cross Austereo)
4.   8.2% - Gold 104 (ARN)
5.   7.7% - Nova 100 (Chart/DMG)
6.   7.3% - MMM (Rock/Southern Cross Austereo)
7.   6.2% - Mix 101.1 (Adult Contemporary/ARN)
8.   5.6% - JJJ
9.   5.6% - Smooth 91.5 (Easy/DMG)

Fox FM lost 6.7% of its under 25 listeners. Fox FM remains #1 for under 18 but now Nova 100 is less than 2% behind. Fox FM shared #1 with JJJ in the 18-24 age group. But now dropped to #4 with listeners moving to MMM and Gold :

Melbourne Breakfast

Nova Entertainment press release:

After 12 years of waking up Melbourne, Nova 100’s Hughesy & Kate today announced they have made the difficult decision that this will be their final year of breakfast radio together. Hughesy & Kate were the first voices that launched the station in December 2001. The final Hughesy & Kate breakfast show will be broadcast on Friday 29 November.

They will be leaving on a high point as in Survey 5, Nova was the only FM breakfast to increase their audience. They are only 0.1% behind 2nd place Fox FM and 0.6% behind MMM.

Year-on-Year : Melbourne

Comparing figures 12 months apart takes into account seasonal listening pattern. JJJ have gained 1.9% and now has more listeners than Mix and the improving Smooth. Mix lost the most with 1.9% falling from 2nd to 6th place. Whilst Fox has lost 1.3%  but still remains the most popular station.

Smooth FM

Smooth FM launched in Sydney and Melbourne early 2012. Now participated in 10 surveys, we can observe if they are gaining listeners.

Both stations have been preforming above the survey average throughout 2013 so looking good.

Mix

Mix across the country is split. In Adelaide, it is the clear leader. Along with Brisbane (97.3 FM), is seeing an increase in listeners. Sydney is maintaining its listeners if only floating around a lowly 5%. Whilst Perth and Melbourne are gradually losing their market share.

Survey 5 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio with Fox FM remaining the most popular music station. Mid-table the market share between the other stations is marginal. So MMM fell below Gold 104 and Nova 100. And JJJ jumped over Mix 101.1 and Smooth 91.5 :

1. 13.5% - 3AW (Talk/Fairfax)
2. 12.4% - ABC 774
3.   8.9% - Fox FM (Chart/Southern Cross Austereo)
4.   7.8% - Gold 104 (ARN)
5.   7.5% - Nova 100 (Chart/DMG)
6.   7.0% - MMM (Rock/Southern Cross Austereo)
7.   6.3% - JJJ
8.   5.7% - Mix 101.1 (Adult Contemporary/ARN)
9.   5.4% - Smooth 91.5 (Easy/DMG)

There is little separating the music stations in the market share for listeners 25 & above. Fox FM leads the music stations by dominating the younger age groups. And Gold 104 climbs to 4th by leading 40+ age range :