Saturday, 10 August 2013

Launceston

The ABC and regional commercial radio stations are joining forces to organise their own local surveys.

The Launceston market is the first to have seen a result. In that market, Grant Broadcasters and the ABC organised XTRA Research to do a telephone based survey rather than using the traditional diary method.

The key results :-
The stations listened to the most in the last 7 days (10+)
91.7 ABC Northern Tasmania 26%
Chilli FM 25%
LAFM 21%
triple j 9%


Cumulative Reach in the last 7 days (10+)
91.7 ABC Northern Tasmania 35%
LAFM 34%
Chilli FM 33%
triple j 15%


Based on Cumulative Reach, there is little separating 91.7 ABC, Chilli FM and LAFM.