Saturday, 14 September 2013

Survey 6 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio. Fox FM lost 0.7% and now shares #1 FM station title with Gold 104. Mix 101.1 increased its market share and only 0.1% short of #5 FM station :
  1. 13.5% - 3AW (Talk/Fairfax)
  2. 12.2% - ABC 774
  3.   8.2% - Fox FM (Chart/Southern Cross Austereo)
  4.   8.2% - Gold 104 (ARN)
  5.   7.7% - Nova 100 (Chart/DMG)
  6.   7.3% - MMM (Rock/Southern Cross Austereo)
  7.   6.2% - Mix 101.1 (Adult Contemporary/ARN)
  8.   5.6% - JJJ
  9.   5.6% - Smooth 91.5 (Easy/DMG)
Fox FM lost 6.7% of its under 25 listeners. Fox FM remains #1 for under 18 but now Nova 100 is less than 2% behind. Fox FM shared #1 with JJJ in the 18-24 age group. But now dropped to #4 with listeners moving to MMM and Gold :