Saturday, 26 October 2013

Survey 7 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio. Nova 100 increased by 0.9% to become #1 FM station, leaping over Fox FM and Gold 104. MMM gained 0.6% and closing in on the above stations :
  1. 13.2% - 3AW (Talk/Fairfax)
  2. 11.4% - ABC 774
  3.   8.6% - Nova 100 (Chart/DMG)
  4.   8.1% - Fox FM (Chart/Southern Cross Austereo)
  5.   8.1% - Gold 104 (ARN)
  6.   7.9% - MMM (Rock/Southern Cross Austereo)
  7.   6.2% - Mix 101.1 (Adult Contemporary/ARN)
  8.   5.8% - Smooth 91.5 (Easy/DMG)
  9.   5.4% - JJJ
Nova 100 gained substantial listeners from the under 40 and taking listeners from Fox FM and Gold 104 in the under 18. Whilst MMM increased its listeners in the 25-39 age group :