One point I note from the survey, is how much the Gold Coast radio audience is fragmented. The survey includes Brisbane stations. But nearly a quarter of listening hours is with other stations. In market share, Gold FM leads with 16.2%, just 0.1% ahead of fellow Southern Cross Austereo station, Sea FM. Independent station, Hot Tomato has 12.3%.
I expected that the younger generation was exploring alternative radio options. But as the graph below shows, it is the 55 years & older (purple columns).
