Saturday, 10 August 2013

Survey 5 : Sydney

Like Melbourne, Sydney is consistently led by talk radio with 2Day FM remaining the most popular music station. Mid-table the market share between the other stations is marginal. Mix 106.5 lost 0.9% free-falling 5 places to 10th with Smooth FM and JJJ moving up :
  1. 13.5% - 2GB (Talk/Macquarie)
  2. 11.1% - ABC 702
  3.   7.7% - 2Day FM (Chart/Southern Cross Austereo)
  4.   7.3% - WSFM (Gold/ARN)
  5.   6.7% - Nova 96.9 (Chart/DMG)
  6.   6.3% - MMM (Rock/Southern Cross Austereo)
  7.   5.5% - Smooth 91.5 (Easy/DMG)
  8.   5.5% - JJJ
  9.   5.1% - 2CH (Easy/Macquarie)
  10.   5.0% - Mix 106.5 (Adult Contemporary/ARN)
2Day FM leads the music stations by dominating the 18-24 age group. And WSFM holds 4th slot by leading 55+ age range :