Saturday, 10 August 2013

Survey 5 : Melbourne

Like Sydney, Melbourne is consistently led by talk radio with Fox FM remaining the most popular music station. Mid-table the market share between the other stations is marginal. So MMM fell below Gold 104 and Nova 100. And JJJ jumped over Mix 101.1 and Smooth 91.5 :
  1. 13.5% - 3AW (Talk/Fairfax)
  2. 12.4% - ABC 774
  3.   8.9% - Fox FM (Chart/Southern Cross Austereo)
  4.   7.8% - Gold 104 (ARN)
  5.   7.5% - Nova 100 (Chart/DMG)
  6.   7.0% - MMM (Rock/Southern Cross Austereo)
  7.   6.3% - JJJ
  8.   5.7% - Mix 101.1 (Adult Contemporary/ARN)
  9.   5.4% - Smooth 91.5 (Easy/DMG)
There is little separating the music stations in the market share for listeners 25 & above. Fox FM leads the music stations by dominating the younger age groups. And Gold 104 climbs to 4th by leading 40+ age range :